Course Description:
This comprehensive Digital Marketing course teaches you how to market products and services using digital channels. You'll master tools and techniques like SEO, SEM, Social Media Marketing, Email Campaigns, and Google Ads. Learn through real-time campaigns, live projects, and performance tracking to build strong marketing strategies and boost business ROI.
Prerequisites:
Basic computer and internet usage knowledge
Good communication and writing skills
No coding knowledge required
Career Options:
Digital Marketing Executive
SEO/SEM Specialist
Social Media Manager
Content Marketing Strategist
Email Marketing Specialist
Google Ads/PPC Expert
Freelance Digital Marketer
Curriculum:
What is Digital Marketing?
Importance & Scope in Modern Business
Digital vs Traditional Marketing
Domain & Hosting Basics
Website Design using WordPress
SEO-Optimized Structure
On-Page and Off-Page SEO
Keyword Research Tools
Backlinks and Site Authority
Google Search Console & Analytics
Creating Search, Display, and Video Ads
Campaign Structuring & Bidding Strategies
Conversion Tracking & A/B Testing
Marketing on Facebook, Instagram, LinkedIn, and Twitter
